Visotec invited its clients and partners to celebrate its 60th birthday: a memorable event that enabled the company to reveal its new brand strategy. At the full-day convention, attended by 80 clients from ten countries, Bertrand Ploquin, CEO of Visotec, presented Visotec's new growth dynamic, which will now be organised around a new brand vision: MAKING BRANDS HAPPEN.
This new communication redefines the role of the brand and will underpin all its communication. The result is a new graphic identity, a new Film Vision, scripted around the company's know-how and values, as well as a new website combining, via extremely dynamic navigation options and innovative design, a vast library of creations and references.
The guests were given the chance to visit the Nantes-Orvault industrial site and its showroom, a space dedicated to testing large-scale illuminated signs in a controlled light environment. They also took part in the 5 workshops organised to discover Visotec's product and service innovations.
The day, rich with discoveries and new professional contacts, concluded with a gala dinner.