There are places where a brand simply must be visible, and there are places where its presence becomes part of the urban landscape itself. The Champs-Élysées belongs to that second, exceptional category — it is here, at 53 avenue des Champs-Élysées in Paris, that Renault opened its new space: "le défilé renault® the carwalk." Designed by the acclaimed architect Franklin Azzi, the building offers a contemporary take on the showroom — a place where cars, design, culture, and brand experience converge.

The trusted partner behind the visual identity of this exceptional, prestigious project was the Visotec team, responsible for the key visual identity elements of Renault and their precise installation. This is no ordinary project — it stands as proof that among the select partners capable of meeting the demands of one of the world's most prestigious locations is Visotec. It is a testament to how experience, technology, and flawless precision can bring the character of a global brand from concept into tangible, physical space.

When a brand becomes part of a place

Renault has had an uninterrupted presence on the Champs-Élysées since 1910 — over a century of history, prestige, and automotive passion. The new space at number 53 marks another groundbreaking chapter in this story — designed so the brand can be not only seen, but fully experienced. The scale of the project is truly impressive: more than 2,258 m² of floor space, around 2,000 m² of exhibition space, an imposing 170-metre carwalk route, and a monumental, transparent 185 m² façade come together to create a place that simply cannot be overlooked.

Visotec's true strength lies in its fully comprehensive, meticulously detailed approach to visual identity delivery. The company brings together design, manufacturing, and installation capabilities at the very highest, world-class level, and in materials on the Renault project it highlights the delivery of unique and technically demanding elements.

This approach allows signage to be seen not as a single product, but as a carefully crafted, multi-stage process where every detail matters:

1. First, comes brand identity.
2. Then, precise design and advanced technical solutions.
3. Next, manufacturing to the highest quality standards.
4. Finally, the moment of truth — installation, where everything must work flawlessly in the real space.

It is precisely this crucial final stage that has been directly and unambiguously confirmed as Visotec's work in the case of Renault Champs-Élysées.

Precision in a place where every detail decides everything

The Champs-Élysées is no ordinary location — it is one of the most recognizable and prestigious avenues in the world, and number 53 has been inseparably linked with Renault's presence for over a century. That is why every identity element had to be executed with exceptional care: perfectly displayed, faithfully preserving the brand's character, working seamlessly with the architecture, and finally installed with such precision that the final result fully lived up to the project's highest ambitions. It is precisely at this moment that Visotec's experience and mastery translated into a spectacular, visible result.

The project on the Champs-Élysées is not an isolated success, but part of a far broader, strategic collaboration between Visotec and Renault Group at a European scale.

The company is a trusted partner responsible for rolling out Renault's new visual identity across Europe, including new signage and the harmonization of points of sale, and plays a key role in the supply and installation of signage for the Renault and Dacia brands throughout France.

This means the invaluable experience gained from delivering individual, prestigious projects is consistently applied when rolling out brand identity at further, equally demanding locations. This is precisely one of the greatest, unique values of a partner like Visotec: an unmatched ability to preserve full brand consistency regardless of location, scale, or the nature of the project.

A brand you can see

Good signage should never compete with architecture — it should intelligently complement it. It should not dominate the space, but rather make the brand instantly, almost intuitively recognizable.

On the Champs-Élysées, Visotec successfully delivered precisely this critical part of the project, allowing Renault to proudly and physically mark its presence at the heart of one of the world's most prestigious urban spaces — from signage to its flawless, professional installation. And while the final result is easy to notice, behind it lies an entire, meticulously refined process: deep experience, unique know-how, top-tier manufacturing, seamless logistics, and absolute precision in installation.

The Renault project on the Champs-Élysées is a perfect, exemplary illustration of the fact that true visual identity begins exactly where brand concept alone ends. A brand needs form. Form needs advanced technology. Technology needs unmatched experience.

Visotec successfully brings all these elements together, so that the world's most prestigious brands can be present in physical space in a way that is consistent, instantly recognizable, and fully professional. On the Champs-Élysées, Renault's signage is now an inseparable part of one of the most iconic addresses in the world — and behind its masterful execution stand the people, technology, and unmatched experience of Visotec.

From design. Through manufacturing. To flawless installation.