Visotec continues to help Citroën roll out its new brand image

Client
Citroën
Geographical area
Belgium, Denmark, Estonia, Finland, France, Iceland, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Sweden & Ukraine
Periode
2023-2027
Keys figures
Target : around 3000 sites by 2027

Background

Since the end of 2021, following close collaboration with Citroën, Visotec has been supporting and developing Citroën's new image.

After several months of development, in October 2022, a first pilot site was realized in Evreux to display the renewed brand identity of Citroën.

 

This pilot site triggers the deployment of the new image across the entire network starting in 2023.

Realization

Through its European and global network, Visotec is once again supporting Citroën in the deployment of its visual identity at all of its points of sale.

Result

Expertise based on support, project monitoring, manufacturing and installation allows Visotec to continue to be part of Citroën's ambitions for its deployment.