Ford: A collaborative relationship unique in Europe

Geographical area
From 1995 to today
Keys figures
More than 4,000 sites


In 1995, Ford's previous supplier filed for bankruptcy. The automotive manufacturer then called upon Visotec to take over. It was the beginning of a solid partnership, as Ford called upon us in 2002 to overhaul its institutional image. A "knock-out" operation to spread the new "Retail Look & Style" image, with more than 4000 sites implemented over 18 months.


Visotec provides dedicated contact points in the United Kingdom, France, Spain, Italy, Germany, the Netherlands, Belgium and Switzerland, and has stepped up its local project management teams. After series production by its French plant, Visotec duplicated its production line in 2006 in its second plant in Poland.


New software is born

It was during this collaboration that Visotec created the first online reporting software in the industry. We were able to give Ford's teams the ability to see in real time the progress of implementation in their new image, anywhere in the world.

La signalétique de zoning Ford par Visotec

Key figures

  • 1995-2001: 2000 old image sites
  • 2002-2007: 4000 “Retail Look & Style” sites
  • 2008-2018: 2000 “overhaul” sites
L'identité Ford illumine la nuit

It is a matter of cost and quality. Visotec is capable of providing insurance worldwide.

Jochen Daniels, Manager Dealer Standards & Audit, Ford


First of all, Visotec demonstrated its ability to take over the reins throughout Europe, without any downtime, when changing service providers. Subsequently, we met all the criteria of Ford's specifications, combining optimal product quality, industrial scale cost and reduced lead times. Thanks to this manufacturing and support capacity, unique in Europe, we have been a Ford supplier for more than 20 years.