Understanding the trends on the outdoor signage market, Visotec has chosen to operate well beyond the boundaries of its core business of luminous signs. Today, clients want to include their visual identity in the very architecture of their commercial buildings. At the same time, as brands and logos pile up into near-chaotic profusion, each aiming to outdo the last since the post-war period, it is important to given way to a more understated and equally effective conception.
Over time, Visotec has had to cope with a twofold change in the market: first, providing a new skill to increasingly demanding clients, and secondly, compensating for the loss of turnover caused by the reduction of retailers on commercial façades. A growing phenomenon, and in some countries accompanied or even instituted by local or national authorities as a means of preventing “visual pollution”, sometimes by applying prohibitive taxes to brands.
The basic version of a sign, called “cladding and signage”, similar to “wrapping” in common terms, is not that to which Visotec aspires. In fact, a simple corrugated sheet cladding and signage that finishes off the exterior envelope of a building, usually industrial, is not strictly speaking part of our strategy. Visotec is more renowned for its solid know-how in producing cosmetic and aesthetic dressing concepts that carry its clients’ brand image.
To distinguish between a simple “wrapping” and the “cladding and signage” proposed by Visotec, just ask: would you recognise the brand if its logos were removed from the façade? If the answer is yes, the façade cladding and signage is a good example of what we strive for in each of our projects.
Cladding and signage
With an in-depth understanding of the new challenges facing brands, Visotec offers a much more complete façade cladding and signage concept than wrapping.
Banners
Broadly visible in the early 1990s, the 3D banners used to contour your buildings an excellent way to enhance your brand image.
Sunshade / Louvers
The sunshade, also called a “louver” in the UK, has the original function of modulating the brightness of buildings with glazed façades.
Roofing
The trending idea of using a building's entire surface area to affirm its identity has risen over the years.