Implementing the new brand image across 4,500 post offices

La Poste
Geographical area
From 2008 to 2012
Keys figures
7,500 post offices


In 2008, La Poste issued a public call for tenders to recreate the identity of part of its 15,000 public representation points in France, mainly post offices. For this four-year project, this call for tenders divided France into 2 parts: one half East and one half West. It is this second region that was won by Visotec.


To carry out this sweeping project, Visotec created a special unit, composed of 4 people at the height of the implementation process. Our teams showed all their project management capacities, conducting more than 500 surveys each year, which resulted in over than 1,500 estimates and town hall authorisations and more than 1,500 orders per year. The installation teams also demonstrated exceptional capacity by setting up more than 50 post offices per week. In the end, in 5 years’ time, La Poste’s new identity was implemented on 7,500 post offices in the western half of France.


Project monitoring

A 2nd-generation project monitoring Extranet, set up from scratch by our IT team, was fed daily with surveys, quotes, photos, dashboards, charter, etc. The centralised client relations department made it possible to coordinate our respective activities with more than fifty regional representatives of La Poste.

Habillage signalétique d'une agence de La Poste par Visotec