Background
In the 1990s, Visotec became the exclusive supplier to the roll-out of Banque Populaire's new image throughout France. This means that for more than 20 years, we have been working with the banking group to support the rejuvenation of its brands in the regions.
Execution
In 2017, as exclusive supplier, Visotec implemented all the banners for Banque Populaire branches in the Auvergne Rhône-Alpes region. The following year, our group implemented the new image for all the agencies in the Grand-Ouest region.
Focus
Transforming in record time
In 2017, Banque Populaire called upon us to replace the banners of its branches in the Auvergne Rhône-Alpes region. In total, 204 bank branches were rebranded in just 8 weeks.
Changing the identity after France’s regions were reshaped
In 2018, Visotec is rolling out the Grand Ouest campaign to refresh the agencies’ image, following the territorial reform. This is a major undertaking, as it embraces the banners at 120 Banque Populaire branches, the brands of the 72 Crédit Maritime branches and the YRIS building, the Nantes headquarters of Banque Populaire Atlantique.
Results
The technical work carried out upstream from the project made an essential contribution to its success. Visotec’s collaboration with the designer responsible for the new identity helped secure the aesthetic quality of the final outcome.
The care taken in this upstream phase, combined with the efficiency of our processes, enabled us to rejuvenate the image of Banque Populaire’s agencies meeting all the quality criteria, in the shortest possible time. As maintenance provider, we are now focused on sustaining the new image in both regions.
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