Bringing light to Chanel timekeeping products

Client
Chanel
Geographical area
Worldwide
Periode
2010
Keys figures
+ 5,000 light elements manufactured

Background

Intent on ensuring that its stores benefit from qualitative staging, Chanel called on Lenoir Services, a company of Visotec Group, to showcase its time-keeping products. To this end, the brand called upon us to implement special high-quality lighting solutions, designed to integrate showcases worldwide.

Execution

Our teams developed ready-to-install kits of light slabs, integrating fastener parts that enable perfect integration into a modular window layout. Like the design stage, the logistics put in place by Lenoir Services / Visotec were also tailor-made.

Focus

Validating design from every angle

Aware of the impact of each detail on clients’ final perception, our teams worked in close conjunction with Chanel's designers. This joint effort was aimed at fine-tuning all the mechanical, dimensional, electrical and luminous details of the kits. Then our teams led a series of tests to validate each aspect of the system.

Suspended Chanel store sign by Visotec

Results

The anticipation, innovation and care we bring to the manufacturing phase enabled all the excellence desired by the luxury brand. Over the course of this collaboration, more than 500 light elements were produced. These were tailor-made pieces reflecting Chanel’s values and, by extension, Visotec’s know-how in France and internationally.